This makes Easy Finder the most controversial magazine in Hong Kong. Many people claim that such awful and sexual pictures and topics will bring serious and harmful effects to the teenagers. However, it has also raised strong argument among the society. Such negative but shocking topics are the selling points of this magazine and these have undoubtedly attracted young readers. Reports on crimes such as murder and prostitution are often seen in this magazine. It covers a lot of sensitive topics such as sex, drugs, and even suicide. Images of sexy or even half-naked models appear on the cover.
Even when some of the reports are just rumours without solidity, they still appear on the cover if they are attractive and sensational enough.Įasy Finder is a market-oriented publication which tries to supply for what it perceives to be what young people desire. Since teenagers in Hong Kong are interested in local entertainment and show business, Easy Finder puts a lot of emphasis on entertainment news. The use of colloquial Cantonese words, however, does not comply to traditional or 'correct' written Chinese grammar.Įasy Finder maintains a heavy coverage of entertainment news. Recent examples are "潮" (fashionable) and "界" (to court someone). To attract teenage readers, this magazine uses a lot of Cantonese colloquial words which are very popular in leisure magazines in Hong Kong. Bianli Zhuweng Guangchang (便利諸嗡廣場) (reader's forum).Touwenzi Evolution (頭文字Evolution) (cars, motors).Qingyunlu (青雲路) (careers, success stories).There are twelve sections in Easy Finder: The official website of Easy Finder is now re-diverted to FACE Weekly's new website. Eat and Travel Weekly and Trading Express/Auto Express continue to published and are included from issue No 801 with FACE Weekly, a new magazine under the same stable of Next Media. The average net circulation per issue reached 118,720 (1 April – 30 June 2003) according to Hong Kong Audit Bureau of Circulations.Įasy Finder published its last issue (No 800) on. Those three booklets cover the latest trends, for instance, fashion, hot gossip, horoscopes, food, fitness, etc.
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The target readership of Easy Finder are youth and students.Īpart from Easy Finder, two additional publications ( Eat and Travel Weekly (飲食男女) and Trading Express/Auto Express) (交易通/搵車快線) are included free of charge. The name of the magazine gives hints that it is originally more an information guide than a normal magazine. There was a section of job vacancy ads (青雲路) and a section of classified ads. Initially, Easy Finder was a free supplementary booklet of Next Magazine which mainly provides information on new products.
5.2 Gillian Chung dressing room incident.
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